When You Spot The Iceberg, It Is Too Late.
The Titanic was meant to be an unsinkable ship. And so it should have stayed if it was not for the iceberg. Actually, that if it was not for the fact that the iceberg was spotted too late. There has been many a company out there that has been the titanic of their industry, and also ended up spotting the ‘iceberg’ of their market too late, with disastrous consequences.
It is not just in the late-spotting of the iceberg that the problem lies. It is also in the fact that the Titanic was so set in its path that it could not maneuver quickly to avoid the iceberg. In other words, the momentum of the Titanic was such that it was very difficult for it to change its course to avoid hitting the iceberg. So for a moving vessel with a lot of momentum, when the iceberg is spotted, it is usually too late. In other words, if it was not for the momentum, the iceberg could have been avoided.
Many a businesses are in such a state. They are so set on their courses, so dependent on the path they are on that by the time they spot the iceberg, it is too late. Businesses should not wait until they see a hindrance and/or obstacle before they seek to change the course of their business because it may be too late. But also, businesses should already have inbuilt in them the nimbleness to allow them to maneuver quickly to change course as and when obstacles loom.
Beware because by the time you spot the iceberg, it may be too late.
